Your Chief Innovation Officer Is Now Your Chief Growth Officer

Innovation leader Mordecai on why post-pandemic growth is reliant on the practice of innovation as the engine of growth.

How Do You Solve A Problem Like… Gender Stereotypes In Advertising?

Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners.

Inclusion Isn’t Free

Mordecai writes we need to make long-tern change, call out empty gestures and do the real work that is needed.

What Happens without Vegas: How to Navigate a Year with No CES (IRL)

Mordecai considers how global innovation and inspiration will thrive (or not) without a physical CES event in Vegas in early 2021

‘Humaning’ should be an internal message, not a marketing mantra

Award-winning creative Mordecai, responds to Mondelez’s latest masterplan, ’humaning’, by telling the snacks giant we’ve always been human, it just wasn’t paying attention. She wonders whether it really forgot who it was selling to, or if there is something else at play.

Wellness Over Wine: Advertising Off Alcohol

This Stoptober, Mordecai asks the ad industry to examine its relationship with alcohol.

6 Immediate Actions Ad Agencies & Brands Can Take In Support Of Black Lives and Black Business Right Now

CES: The Coolest AI (Artificial Intelligence) Announcements

Your Post Tap Business: The Future Is Voice

Learn how voice is about to become an essential component of your business. Discover why your business must use voice to connect to your enterprise and customers.

What’s in a word: Challenging keyword biases to make brands more inclusive

The Drum and Shutterstock brought together leading marketers to discuss how brands can help challenge biases.

Fostering ‘Brand Belonging’ and Other 2023 Trends in Web3

Mordecai writes: Brand belonging is set to become a major trend shaping businesses in 2023 and beyond as Web3 technologies have reinvented the relationship between brands and their communities.

When Women Make The First Move, It’s Worth Billions

Bumble shows women making the first move is worth billions, so Mordecai asks why does the business world continue to swipe left on female founders?

The Woman-Made Brand

Mordecai and others weigh in on this month's piece by the authors of Brandsplaining, who urged marketers to update the way they talk to women by learning from the new wave of female-founded brands.

Cannes or Cannes’t?

A Mix of Cautious Optimism and Scepticism as Industry Responds to Lions Announcement

Changing the Game 2020

She Runs It honors the women who are true catalysts of change

Game changers feted by She Runs It

The Hopeful Are Here: The Return of Innovation Marketing in a Pandemic

Mordecai reminds, in unprecedented times, we are ready for this

6 **MORE** Immediate Actions Ad Agencies & Brands Can Take In Support Of Black Lives and Black Business Right Now

Industry pulse check: Is SXSW still valuable for adland?

Campaign US asked agency execs whether they think Austin's famed creative festival has lost its flame or if it's as hot as ever.

Evian Thinks Outside the Bottle, Putting Water in Thin-Skinned ‘Bubbles’ for Home Use

Brand says water-dispensing system, available in France and the U.K., uses less plastic than bottles—and looks cool doing it

UK Ad Industry Leaders Reflect on How to Turn Anger Into Action Against Harassment

As Zoe Scaman's essay on abuse and humiliation reverberates, her peers look for a path forward

CMOs - if you want to cancel 'cancel culture', it's time to embrace vulnerability

With the threat of being 'cancelled' by the Twitterati getting increasingly high on the growing list of challenges marketers need to navigate, Mordecai explores how the only way to overcome scrutiny around your brand values is to allow vulnerability to become one of them.

Safe Space: How Can Marketing Bosses Help Protect Employees Against Abuse?

The Drum assesses what marketing businesses can do to make their workplaces safer for employees, both at work and at home.

Welcome To The Age Of Accountability

An award-winning Innovation Executive, creative, and industry activist, Mordecai offers some insights on how to foster accountability in your company to better support staff, clients, and the future generations.

Consumer Movements Leaving 2020 Behind

The innovation leader Mordecai explores how marketers and consumers alike have pivoted to an ever-changing world.

The Fortuna Gold Sunset: Trending in the Age of Covid

Mordecai shares how we all might navigate 2021

Why Every Brand Should be Anti-Capitalist

Advertising is an expression of consumer capitalism. Yet to succeed in today’s marketplace, brands need to become more anti-capitalist, believes Innocean’s global head of innovation and partnerships, Mordecai.