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Watch the F1 LLM Race: A Live Case Study
Day After has been diving into the complexities of LLM sponsorships on the Formula 1 grid from the start of the 2026 season. Now, we want to invite you to watch the race. Enter your email below and you will be first to know when we launch our home of this interactive LIVE case study, just before silly season.
In the meantime, please introduce yourself to our work on the topic to date:
Formula 1 is the AI org case study you need. (TheDayBefore.substack.com)
Brand Formula: An F1 Marketing Podcast (Ep 1) Australian GP | Apple TV v Sky and AI Sponsorships (available on Apple, Spotify, and wherever you listen)
Can AI-backed F1 Still Showcase The Best Human Engineering? (The Times, Katie Prescott)